The Challenge
The existing application suffered from complex navigation, slow load times, and a dated visual interface. User retention was dropping, and competitors were capturing the market share with sleeker, more gamified experiences.
The Solution
We designed a mobile-first experience focused on simplicity and speed. We introduced a drag-and-drop budgeting tool, instant peer-to-peer payments, and a personalised insights dashboard. The visual identity was refreshed with vibrant colours and dark mode support.
Timeline
March 2024 — August 2024
Key Results
Methodology
Discovery & User Research
Conducted interviews with 50+ Gen Z users to understand their financial habits and pain points.
UX/UI Design
Created high-fidelity prototypes and iterated based on user testing feedback.
Development
Built the app using React Native for cross-platform performance.
Launch & Growth
Executed a coordinated launch strategy with influencer marketing.
